‘Global Green Supplements- Wogo Naturals’ is launched three years back and deals in manufacturing, imports and marketing of FMCG products. Fast Moving Consumer Goods (FMCG) can be defined as packed goods that are sold at regular and small intervals.
Organized FMCG in India is a new concept and is also fast catching up in urban and semi-urban India. FMCG mostly divided in three sectors i.e. food & beverage (19%), health (31%) and household & personal care (50%).
FMCG products have a quick turnover and relatively low cost India’s FMCG sector is 4th largest Sector in the economy and contribute to around 3 million employment opportunities FMCG Market is in excess of Rs. 85,000 Crores. It includes household care, personal care, food & beverages. FMCG Industry is characterized by a well-established distribution network, low operating cost, lower per capital consumption and intense competition between the organized and unorganized segments.
Vast Rural Market:- Rural India accounts for more than 700 Million consumers, or 70 per cent of the Indian population and accounts for 55 per cent of the total FMCG market. The working rural population is approximately 400 Millions. There is an untapped market and most of the FMCG Companies are taking different steps to capture rural market share.
Expansions:- Starting from Telangana State, the company is expected to expand to all other states of India within a short span of two years. The company has good reach and approaches with other countries such as UAE, K.S.A., Malaysia and USA. And intend to arrange exports to these countries in due course.
Concentrating on all natural ingredients, the company has done a vast research and development on many products and has registered tens of Trade Marks. Having secured Licenses like FSSAI, UNANI, Cosmetic and also equipped with an import license. The Company also been granted with GMP Certificate.